The Search Engine Optimization process is critical for any site wanting to get good organic search engine results. It is critical to have a Content Management Platform that supports good SEO/SEM practices like KNOVIAL. Below is an overview of that process: 1. Keyword Phrase Research: This process is used to identifiy keywords and phrases used by people looking for your product or service. 2. Keyword List Generated: It is important to use to identify 5-10 keywords for each main page going through the search engine optimization process. 3. Write SEO Friendly Content: The next step is to write content using the keywords, but to not stuff the content. 4. Site is Updated: Once the content is ready, the site is updated with the new content. A new reporting period is logged to see the SEO results. 5. Start link Campaign: This step makes sure that directories know about your site and any business partners link to your site. Search Engine Position is largely impacted by quality sites linking to your content. 6. Submit to Search Engines: This step submits requests to major search engines to index your content. 7. Monitor and Report: This step is used to run reports and snapshot performance. KNOVIAL integrates with Google Analytics to easily provide performance reporting.